Before we dive into our experience, let’s set the stage with some context about the UNF Social Media Expo. Industry professionals, agencies, faculty, students, and anyone else from Jacksonville with an interest in social media and digital marketing annually converge during the University of North Florida’s Media Week for this half-day conference. The 2023 event, themed “Innovation & Leadership on Social Media,” brought together a series of lectures, workshops, and panels, all designed to exchange innovative ideas and insights.
Event Overview
The expo’s agenda, tailored to cater to a broad audience, began with registration and opening remarks. Subsequently, a keynote address on leveraging AI in social media marketing captivated the attendees. Furthermore, the attendees engaged in flash sessions covering various topics, from social listening to content innovation for live events. Each session provided a 20-minute deep dive into its subject, offering a snapshot of the latest trends and practices.
As the Grindstone Design team stepped into the University of North Florida’s Adam W. Herbert University Center, a wave of anticipation welcomed us. The expo’s schedule, packed with potential, offered a blend of educational sessions and brief networking breaks, all designed to ignite conversation and foster connections.
Highlights
Joel Villarini’s session on ‘Social Listening for Brand Leadership’ particularly struck a chord with us. He skillfully differentiated between social monitoring and listening and underscored the importance of platforms like Reddit for gathering authentic customer feedback. This insight perfectly aligns with our philosophy at Grindstone Design, where we focus on understanding and addressing customer needs through thoughtful web design and digital marketing.
Notable Drawbacks
Although the event offered a wealth of introductory material, we found ourselves longing for more advanced discussions. The content seemed tailored for those at the beginning of their social media journey, not for seasoned professionals seeking deeper, actionable strategies.
Opportunities for Growth
The networking opportunities, confined to a brief 15-minute window, represented a missed opportunity for deeper engagement. At Grindstone Design, we believe that building relationships is the cornerstone of success, and thus, we felt the need for more structured networking time.
Constructive Suggestions
For future events, we would suggest a more nuanced approach to content, with tracks designed for varying levels of expertise. Moreover, integrating longer, more interactive networking sessions would significantly enhance the expo’s value.
Final Reflections
In conclusion, the UNF Social Media Expo served as a valuable platform for learning and connection, despite its focus on foundational topics. It reminded us of the vibrant social media community in Jacksonville and the importance of staying engaged with the latest industry trends. We at Grindstone Design eagerly anticipate next year’s event, hopeful for an even richer experience!
Ready to take control of your social media presence? Grindstone Design is here to help you navigate the ever-changing digital landscape. Whether you’re starting out or looking to refine your strategy, our team has the expertise to elevate your brand’s online conversation.
Don’t let your social media be an afterthought. Contact us today to discuss how we can tailor a social media strategy that resonates with your audience and drives results. Let’s make your digital footprint in Jacksonville not just bigger but smarter.
