Website Design

We Write the Argument Before We Design the Box

Copy is step 4 of our process. Visual design is step 6. That order is the whole method — a prettier site sitting on a broken offer just loses money faster. So we settle what you are saying and how the result gets measured first, then decide whether that argument is best served by custom website development, an ecommerce build, or WordPress.

$3,000
Starting price
30 Days
From kickoff, standard build
Classy Coins Website Design Mockup - Responsive Design Across Multiple Devices

Copy Before Pixels

The offer and the words are approved at step 4. Figma does not open until step 6.

Fast On A Cheap Phone

Core Web Vitals measured and fixed before launch, not chased afterwards

Tracking Wired First

GA4, Search Console and form and call events live on day one, so "is it working" has an answer

90-Day Bug Warranty

Anything broken in the first 90 days after launch, we fix. No invoice.

30 Days From Kickoff

Standard build. The clock pauses while we are waiting on your feedback.

Principal-Led

James Price diagnoses the problem and builds the fix. No file handed to a junior after signing.

Which Website Build You Actually Need

The platform is a consequence of your catalogue, not a preference. No products to sell: a custom build. Under 100 SKUs on one price list: WordPress with WooCommerce, or custom — whichever you would rather edit yourself. Over 100 SKUs, an ERP to keep in sync, or wholesale pricing tiers: Shopify. We name the platform and the reason in the proposal, and maintenance is priced separately so you can see what it costs to keep.

Website Development

The default for a service business with nothing to sell online. No theme, no plugin stack to patch.

  • No online catalogue
  • Custom build, not a theme
  • Fast on a cheap phone
  • Nothing to renew or patch
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E-commerce Development

For real catalogues. Checkout and product pages are where the money leaks, so that is where we start.

  • Over 100 SKUs
  • ERP or inventory sync
  • Wholesale or tiered pricing
  • Checkout built to convert
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WordPress Development

Right when you publish often and want to change the site yourself without calling anyone.

  • You edit it, not us
  • Content is the growth channel
  • Under 100 SKUs via WooCommerce
  • Plugins kept to a minimum
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Website Maintenance

Optional, monthly, and cancellable. It takes over when the 90-day bug warranty runs out.

  • Security and plugin updates
  • Offsite backups
  • Uptime monitoring
  • Starts after the 90-day warranty
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Our Website Design Process

Eight steps in a fixed order, and the order is the argument. Research at step 3, copy at step 4, wireframes at step 5, and the first pixel of visual design at step 6. Nobody opens Figma while the offer is still an open question.

1
Discovery Call

A call with James Price, not a salesperson. We agree the one number this project has to move and what is stopping it today.

2
Proposal & Estimate

Within 24 hours you get a written scope, a price and a dated timeline. Nothing starts until you have seen all three.

3
Customer Research

We read your reviews, your competitors' reviews and your own call notes to find the words your buyers already use.

4
Copywriting

Step 4, before any design exists. You approve the argument — headline, offer, objections, CTA — as plain text.

5
Wireframe Design

The approved copy gets an order and a hierarchy. No colour and no imagery yet, so there is nothing to react to but the structure.

6
Visual Design

Step 6 is where Figma finally opens. Design dresses a message that is already signed off, which is why three rounds is enough.

7
Development

Built responsive and accessible, with schema, analytics and conversion events wired before launch instead of bolted on after.

8
Launch & Handoff

You get every account and password, plus video walkthroughs recorded on your actual site. Then 90 days of bug fixes.

Frequently Asked Questions About Website Design

The answers below include the constraints, not just the selling points. If a limit is going to annoy you, it is better that you find out here than in week three.

What's Included in Every Website

If your new website doesn't outperform your current one, we work for free until it does.

Mobile-first responsive build
Copy written and approved before design
Three rounds of design revisions
Conversion tracking on forms and calls
Google Analytics 4 and Search Console
Technical SEO and schema markup
Core Web Vitals fixed before launch
Accessible, keyboard-navigable markup
Video walkthroughs of your actual site
Every password and account transferred
90-day bug fix warranty
30 days from kickoff
Start Your Website Project