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Information Hub

Screenshot of a Google Analytics web interface showing a table of custom dimensions with columns for dimension name, description, scope, user property/event, and last changed date.
Analytics

Master GA4 Custom Definitions – Get Better Reporting

Google Analytics (GA4) is more than just a tool for tracking website performance. It’s a powerful platform that empowers you to customize your data tracking through custom definitions, specifically custom dimensions, and metrics. These tools are your key to unlocking a more detailed and insightful view of your website’s activity,

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Tutorial on installing Google Tag Manager and integrating it with Google Analytics on Squarespace.
Analytics

How to Install Google Tag Manager on Squarespace

Welcome to the world of website optimization! Today, we’re focusing on a key tool that’s crucial for any digital marketer or website owner: Google Tag Manager. This platform streamlines the process of managing your marketing tags and scripts without constantly editing your site code. In this guide, we’ll walk you

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