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Physcology

A Theoretical Analysis Of The Impact of Regression to the Mean in Multi-Round Job Interviews

Our research shows that regression to the mean significantly impacts multi-round job interviews, causing extreme initial performances to naturally trend toward average in subsequent rounds. Interviewers often misinterpret these statistical fluctuations as meaningful changes in candidate ability, attributing declines to decreased motivation or improvements to learning rather than recognizing natural

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James Price February 28, 2025
Online shopping website
CRO

Cognitive Biases in CRO: Maximizing Conversions Through Psychology

In the competitive landscape of digital marketing, understanding the psychological factors that drive consumer behavior is crucial for success. At the heart of this understanding lies cognitive biases – those fascinating mental shortcuts that influence how we make decisions. As CRO specialists, leveraging these biases effectively can dramatically impact our

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James Price December 18, 2024
Woman calling to a hire a web agency
Website Design

9 Things You Must Consider Before Hiring a Web Design Agency

When hiring a web design agency, don’t pay for a website that won’t deliver results. Look for proven success in their portfolio, pricing, and a clear plan that leads to generating revenue. Choose an agency that offers post-launch support, long-term scalability to protect your investment, and more.

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James Price September 10, 2024
Screenshot of a Google Analytics web interface showing a table of custom dimensions with columns for dimension name, description, scope, user property/event, and last changed date.
Analytics

Master GA4 Custom Definitions – Get Better Reporting

Google Analytics (GA4) is more than just a tool for tracking website performance. It’s a powerful platform that empowers you to customize your data tracking through custom definitions, specifically custom dimensions, and metrics. These tools are your key to unlocking a more detailed and insightful view of your website’s activity,

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James Price June 25, 2024
A person in a restaurant holds a laptop displaying an eBay webpage. They are standing behind a counter with a cup and saucer in front of them, perhaps discussing local SEO strategies to boost their online visibility.
SEO

How Local SEO Impacts Your Business

Today having a strategic online presence is a business’s lifeline. For local businesses, the game-changer is local SEO. It’s not just about boosting your visibility in local search results, but also about attracting more customers and increasing your revenue. What is Local SEO? Local SEO (Search Engine Optimization) is like

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James Price May 28, 2024
A group of five people smiling while standing and sitting around a table with an open laptop in an office setting, brainstorming ideas for website design for small businesses.
Website Design

5 Things You Must Do to Have A Good Website

Unlock the secrets to effective website design for small businesses with our ultimate guide. Learn essential strategies to boost your SEO, improve user experience, and turn visitors into loyal customers. This comprehensive guide covers everything from essential pages and keyword usage to optimizing images and leveraging Google Analytics. Perfect for

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James Price May 23, 2024
Tutorial on installing Google Tag Manager and integrating it with Google Analytics on Squarespace.
Analytics

How to Install Google Tag Manager on Squarespace

Welcome to the world of website optimization! Today, we’re focusing on a key tool that’s crucial for any digital marketer or website owner: Google Tag Manager. This platform streamlines the process of managing your marketing tags and scripts without constantly editing your site code. In this guide, we’ll walk you

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James Price December 5, 2023
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